Kaizawa on Tumblr
私も、何か、サービスを考える際に「これは、ヤフーニュースにのるのか？」と自問している。アマゾンが新サービスを考案するときは、まず、プレスリリースを書いてみるそうだ。それから、サービス設計とかそういうのをやると。
同じようなこと、みんなやってるんだろうな。マーケティング（というか顧客にとって、ニュースなコトなのか）志向というのは、大事だと思う。
自社の理屈ではなく、消費者が、どう思うかが大事なのだ。
“
— 東京渋谷: アマゾン社では、新サービスを考えるときに最初にする作業は、コンセプトドラフトとかじゃなく、プレスリリースだそうだ。 (via yaruo)
Reblogged 2 months ago from chlono (Originally from yaruo)
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Source: sakuramaru55.blogspot.com
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